Ping Your Website - Pinging your website tells the search engines, directories and other news sites that your website has been updated and that they should consider adding your website links to their websites. Pinging can create backlnks to your website and also expose your website and links to the visitors on these sites.
Submit a Press Release - Submitting a press release is another powerful way to create buzz, backlinks and traffic to your website. A good press release will send your website news and info to the major news and directories professionally and this information can show up in leading news sites online and create a buzz and exposure for your website ,
Email Signatures - Add your website URL and interesting description in all your email signatures. This way anytime you send an email out, the recipient will look at it and may click to find out more about you and your business. Your emails may also be forwarded onwards and gain more clicks from people you may not even know.
Email Marketing - Any business you run, whether online or offline, should be geared to collecting customers and prospects information and email. You should build your email list of potential customers and regularly send out emails with special promotions, interesting articles, new product launches and keep in touch with existing and potential new customers to keep reminding them about your business and get them to visit your websites often.
Forum Marketing - Participate in forums that you like and is relevant to your businesses. Leave good helpful information for others, answer peoples questions and build trust and friends on these forums. Once people start appreciating your help and trust your knowledge, they will want to do business with you. You should also add your website URL and a nice tag-line to your forum post signatures where available.
Yahoo Answers - Yahoo Answers is a great place to provide good information about your expertise and business area. You can help answer questions related to your field and provide a link for them to visit your website to get more information to their questions.
Leverage eBay - eBay is a fantastic place to target potential new customers and introduce them to your business offerings. Sell your products and services for a great price on eBay and make new customers. Once they have bought an item from you, you can send them emails and direct them to your main website. If they are happy with your service, they will also most like ly recommend you to others. Also on the eBay About Me page, add your website information for people to learn more about you and products.
Amazon also now allows you to place product advertisements on their website. This can also leverage their traffic to your website.
Advertise on FaceBook - Create Facebook ads to target your potential customers. Facebook Ads are a great way to reach millions of targeted customers quickly. You can set your own advertising budget and track the responses and keep tweaking your ads for best results.
Advertise on Google Adwords - Use Google Adwords (pay-per-click advertising) to advertise your website, products and services on Google search result pages and also millions of related websites. You can set your own advertising budget and target your customers and websites via regions, keywords and more. You can also do text advertising or banner advertising. My suggestion is to start with a small budget and tweak your ads and test your results before spending tons of money with this.
Use Pinterest - Pin some amazing pictures that you have on your websites onto Pinterest. Pinterest members will view these pictures and click on your links to view your website and products.
Use Your Namecards - Print out namecards for your business and websites. Add your contact details and website URL on them and then give your namecards out to everyone you meet. People will see your website address and most likely visit it to learn more about you and your business. Try dropping your namecards out everywhere possible to new people you meet in namecard drop-boxes and so on.
Postcard Marketing - Send out interesting marketing postcards to your existing and potential customers. Place your website information prominently on these postcards and when your recipients get them, they will most likely take a look at your website and see the great deals you have on offer. Everybody checks their mail and your postcard can be seen by everyone in the office or home. Postcards are also sent on customers birthdays and for seasons greetings.
Create and Distribute Flyers - Print out nice colorful flyers about your business and products and special discounts and distribute them where you can. Infront of malls, supermarkets, busy street corners - anywhere you can think of.
Bulletin Board Advertising - Print out a nice and informative paper ad about your products and services and post these ads on bulletin boards in your local markets, schools, universities and community centers. People viewing these ads will visit your website to learn more about your product offerings.
Buy Banner Advertising - Buy banner ads on other websites. You can contact websites are related to your business and offer them some money for hosting and posting your banner ads on their sites. This way you are leveraging the visitors to these websites to come look at your website offerings. You can also use advertising brokering websites such as BuySellAds.com and others to find prospective websites to advertise on.
Buy Text Advertising - Buy test ads on related websites to leverage the visitors on these websites to visit your websites. You can contact the webmasters of other websites yourself and make them an offer or use a text link buying service website to help you.
Get Your Website Reviewed - Ask other webmasters to review your website and post an article on their blog or websites. These reviews can be about your business or particular products you have for sale. Some people will do this without charge while others will charge you for this service. You can also use online services such as ReviewMe.com to find sites to review your products for a fee. You will get extra buzz, backlinks and also traffic from the websites that has reviewed your product and company.
Recruit Affiliates - Start an affiliate program for your e-commerce website and leverage other peoples efforts and websites to help sell your products and services. You pay a percentage of sales generated by the people who help you make your product sales. Your affiliates will post your ads and product reviews on their own websites and other places and send your websites with lots of potential customers.
Distribute Free Merchandise - Print your website address and logo on mugs, tshirts, mousepads, pens and other merchandise and give them away for free. When these people use your products or give them away to someone else, they will always see your advertisement and website on these items and will think about your company and brand and will visit your website often.
Create and Distribute Free eBooks - Write an informative ebook about your business, related products and services, something useful and distribute your ebooks for free. Allow anyone to freely download and share your ebook. Place your website links in these ebooks where the readers can click to get more information and purchase products from your website.
Place Ads on Classified newspapers - Place an ad in your local classified newspaper. People love to read classifieds and look for jobs, interesting offers and so on. people will see your interesting ad and super offer and visit your website. I always get very good responses with my classified ads.
Submit Your Website Links and Details to Online Directories - Have your website information listed on online directories such as your local business directory, your industry specific directory and so on. There are hundreds of online directories where you can have your business listed an featured on.
Get Listed in Local Directories - Get your business and website information listed in your paper yellow-pages, city business directories and so on. Lots of people refer to these directories often to find businesses and services to solve their problems and needs.
Advertise Your Website in your Offline Store - if you also have a brick and mortar store then advertise your website in them. Place a banner in your store, put your website URL on the signboard etc. Visitors coming to your store can then later find more products and contact you through your website.
Use Word of Mouth - Ask you friends, family and co-workers to spread the word out. Ask them to share your website and business offerings to everyone they know. many people will gladly help you with this.
Do Link Exchanges - Exchange your website links with other related websites. You place a link of another website on your own site and they will also place a link to your website on their own website. This way you both are leveraging each other and potentially sending new visitors to each others websites. make sure the website you do link exchange with has related product offerings but not the same products as this may inadvertently hurt your own business.
Blog Marketing - Start a blog. Infact star several blogs in different places and platforms and provide good information about your products and services. Give links back to your main site and have people subscribe to your blog. Post product reviews, news, events about your product offerings and business industry and position yourself as an expert.
Use Squidoo - Squidoo.com is one of the leading online publishing platform where you can create pages for free introducing your company's services and products. Provide links to your website products and more information. Squidoo has a very big community that can follow through to your website and also create good exposure for your website in the search engines.
Use StumbleUpon.com - Join StumbleUpon.com and stumble interesting websites including your own. They have a huge community and can send you tons of traffic if your websites gets stumbled by many users.
Digg Your Site - Submit and share your website on Digg.com. Digg.com has a big community and you can get good exposure for your website.
Get Wikied - Get your website and company information on Wikipedia. Apply to be a contributor and write an informative (non advertising - non commercial) review about your company. Get an editor on Wikipedia to review your website.
Get LinkedIn - Join LinkedIn and add your personal and business profile. Add your website links and information. Participate in the community and link with your friends and contact. LinkedIn has a very big professional community and if you have friends, this can result in you and your business getting referred to lots of new customers.
Mobile Messaging- Use mobile messaging system to attract old and new customers. Send out special discounts, news and privileges directly to your existing customers asking them to check out your website for more information. Use SMS advertising services to send your advertising to potential new customers. People may or may not open their emails but the will always check their SMS messages immediately - so you can be assured your message is getting across and getting read.
Create a Mobile App - Create a mobile app related to your business and niche and give it away for free on the iPhone, Android, Windows and BlackBerry App websites. Lots of people will download your free app where you can have dynamics ads of your products and services displayed inside. You can also send free instant messages to all the people who have downloaded your app.
Get Interviewed - Ask another website or blog to interview you. The interview can be about your business, products or services. They will place this interview on their sites with links back to your own website. This will create buzz and exposure for you. you will also be look upon as an expert in your business area. The interviewer will also get great content to post on their website.
Website Commenting - Visit many websites related to your business and leave legitimate comments, answers and suggestions on their blogs, forums and websites. Most of these sites will allow you to add your name and website URL in the comment section which will be seen by other readers. If your answers are helpful and legitimate, other reader may click on your links and visit your website. Just a reminder, please don't SPAM.
Syndicate your Content Using RSS Feeds - Create A RSS feed of your website content, products and pages and submit them to RSS feed directories. Other people may subscribe to your feeds and read your updates. Also other websites may syndicate your RSS feed and post it on their website for content and give your website exposure to their readers
Wear Your Website - Print your website URL on tshirts, caps, and jackets and ask all your employees to wear them at the office or while commuting. This way thousands of people will have the chance to see your URL and may visit through their smartphone or remember to check out your website later.
Use Images to Get Traffic - Use good quality and legal images on your website. Then submit these images to image sharing sites and provide links back to the source - your website. Also make sure Google and other search engines properly scan and index your images to include it in their image search results. Your images can then help get lots of visitors back to your websites.
Create Free Software or Template - Create a software or website template and give it away for free. Include an advertisement or a link back to your website. Anytime somebody uses your free template or software, your ad will be shown to them and will get your website more traffic.
Create Facebook Pages - Millions of people use Facebook on a daily basis and you can target them and and keep your existing customers updates with the latest news and promotions through Business/Fan pages on Facebook. Provide news and get them to visit your website for more information.
Get on the Radio - Talk with your local radio company and radio host about getting your website and product information out on the air. Many small radios can do this for free or you may have to buy an ad spot with them. Many radio shows have a great fan base and following and your ad and messages can get to the right ears.
Use G+ - Build a Business Page on Google+ and get your customers and friends to join. Now you can keep them updated with your business and websites news and events and also attract new customers to your business through this community.
Participate in Group Buying and Deal Websites - Get great advertising and new customers by offering your products and services at great discounts through sites like Groupon, Living Social and countless other deal websites. These websites will help you get lots of new customers quickly that you can further market and direct to your own websites.
Run a Contest or Sweepstakes on your Website - People love to participate in contests and sweepstakes. Run a contest where you give away something valuable (your product or service) for free to the winner - the person who recommends the most visitors or customers to your website. You can also ask your website visitors to provide their contact details for a chance to win a lucky draw.
Print Your Product Designs on Items and Sale on Zazzle and CafePress - Take an image or design of a product you are selling on your website and create products for sale on Zazzle.com and CafePress.com. You create a good product description for the product you create and provide backlinks to your sites in the description. These new products you have created can be seen by hundreds of people and they can click through to your website to see and learn more about your products. This way you have targeted a new community of buyers and also provided a backlink and buzz back to your main site. You may even earn some extra money through selling your designs on these new marketplaces.
Use Shopping and Price Comparison Websites - Submit your product offerings on shopping and price comparison websites like Shopping.com, PriceGrabber.com, Shopzilla.com and Bizrate.com. These websites get lots of buyer traffic looking for great deals and to compare product pricing. Get your products listed on these websites to generate more sales and make new customers that you can direct to your own website in the future.
Add your Promotions and Discounts on Coupon Websites - People love to get a good bargain and millions of people use coupon websites to find codes to get discounts at their favorite shopping sites. You can leverage this by creating your own discount coupon and submitting them to sites like FatWallet.com and RetailMeNot.com. This will expose your website and product offerings to new markets and buyers and generate more traffic and sales for you.
Use Gather.com - Gather.com has a big community that shares lots of interesting news and commentary with the community. Join the community and make friends and then share your website and blog information with your connections on Gather.com. The more friends and groups that you have, the more readers you will have going to your blogs. So share your blogs and encourage conversation on Gather.com
Source: http://www.squidoo.com/101-ways-to-promote-your-website
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