Charlotte Motor Speedway looking at busy Thanksgiving - WBTV.com

CONCORD, NC (WBTV) -

Charlotte Motor Speedway?kicked off its busiest Thanksgiving week ever with the grand opening of Speedway Christmas, including special appearances by NASCAR Hall of Famer and five-time Coca-Cola 600 champion Darrell Waltrip and his brother, 1996 NASCAR Sprint All-Star Race winner and NASCAR team owner Michael Waltrip.

The Waltrip brothers will make a special announcement regarding the speedway's Season of Giving before helping Charlotte Motor Speedway President and General Manager Marcus Smith turn on the show's more than 3 million lights and lead the way through opening night at the 3.5-mile holiday extravaganza.

In addition to the Speedway Christmas light show, visitors at opening night will also enjoy the Christmas village, featuring a living Nativity, Festival of Trees, photos with Santa, marshmallow roasting and so much more.

The Coca-Cola Family Ice Rink, a 5,100-square-foot outdoor rink located near zMAX Dragway will be open from 4 to 10 p.m.

But that's just the beginning of a busy holiday week at the legendary 1.5-mile superspeedway. On Thursday, officials will host a public viewing of the Capitol Christmas Tree.

The 73-foot Engelmann Spruce, as well as a second tractor trailer filled with decorations for the tree, will stop at zMAX Dragway from 2 to 5 p.m. on Thanksgiving Day en route to Washington D.C. Representatives from the U.S. Forest Service and the Cabarrus County Convention and Visitors Bureau will be on hand to welcome visitors and share more information about the tree.

And on Friday, shoppers looking for the most unique Black Friday shopping experience around need look no further than the annual Souvenir and Race Ticket Blow-Out at Charlotte Motor Speedway. NASCAR haulers from some of the most popular drivers in motorsports, including Kyle Busch, Dale Earnhardt Jr., Carl Edwards, Jeff Gordon, Kevin Harvick, Jimmie Johnson, Kasey Kahne, Danica Patrick, Tony Stewart and more, will offer deeply discounted merchandise to fans. Discounted items will sell for as little as $1, with hats and t-shirts starting as low as $3.

Fans who spend at least $50 on tickets and merchandise or donate at least $25 to Speedway Children's Charities can drive their personal vehicles around the 24-degree-banked turns of the 1.5-mile superspeedway. In addition, the first 100 who spend at least $100 on NASCAR or NHRA tickets, camping or pit passes will receive a free gift.

"Whether you're looking to start new holiday traditions with your family at Speedway Christmas or you want to get a head start on holiday shopping for the NASCAR fans on your list, Charlotte Motor Speedway is the place to be next week," said Smith. "From ice skating and Christmas lights to the Capitol Christmas tree and unbeatable deals on souvenirs and race tickets, there really is something here to put a smile on everyone's face."

Operating hours for Speedway Christmas will be 6 to 10 p.m., Nov. 19 through Dec. 30, excluding Christmas Day. Tickets are available online or at the gate nightly during event hours for drive-up traffic. Admission is just $15 per car on nights the Christmas village is closed and $20 per car on nights the village is open. Group packages are available.

The Coca-Cola Family Ice Rink, sponsored by New Life 91.9FM will be open daily from Nov. 16-Jan. 21, excluding Christmas Day. Admission is $12, which includes skate rentals. For information about group lessons or private events at the rink, call Extreme Ice Center at 704-882-1830.

For more information about events, camping or tickets, call 1-800-455-FANS (3267) or visit www.charlottemotorspeedway.com. For daily updates from The Greatest Place to See The Race, connect with Charlotte Motor Speedway on Twitter at www.twitter.com/CLTMotorSpdwy or on Facebook at www.facebook.com/charlottemotorspeedway.

Copyright 2012 WBTV. All rights reserved.

Source: http://www.wbtv.com/story/20140898/submitted-by-david-whisenant-monday-november-19th-2012-730am-topics-community-spirit-events-parents-kids-shopping-services-sports-recreation-news

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Twitter Ditches ?Casual Friday?, Lets Employees Do #FridayForGood Community Service

Clearly, I'm interested in how companies interact with their surroundings, as I feel like it's an important part of pushing our industry forward. Nobody likes to think about five developers locked in a room somewhere, coding until they pass out. Yes, I know that's the reality for many young startups, but as they grow up into larger companies, things change. For a company like Twitter, one of the ways things have changed is that members of its teams go out once in a while on a Friday for "Friday For Good" day. Basically, employees at Twitter go and volunteer in different places. Its new office in San Francisco is in an area that definitely needs some love from the companies that inhabit it. Twitter is honestly trying to make a difference.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/4bsGGTFSotM/

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Garage Comparison Engine Autobutler Secures Seed Capital From Dawn Capital

autobutler, a startup which enables users to compare prices and services across car garages, has secured seed capital from London-based investment fund Dawn Capital. Joining them is serial entrepreneur and multi-millionaire Jesper Buch, an investor in restaurant portal Just Eat. Buch joins the board. In March the secured capital from JL Ventures. Autobutler plans to use the undisclosed funding - although we understand it's in the ?500,000 ballpark - to scale up into 10 more countries in the next three years from their original home base in Denmark.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/BDuVIM_l8tQ/

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Tagged as: marketing, Press Releases

Source: http://www.lawmacs.com/2012/11/12/press-release-distribution-services-the-best-internet-marketing-strategy.html

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AdWords is a complex system and it can be cumbersome and confusing. Marketers and small business owners we talk to generally want to know how they're doing compared to other AdWords advertisers, what's wrong with their accounts, what they can do to improve, and what kind of results they could expect to get if they were successful. In other words, they want an audit of their PPC accounts, plus help with improving their performance. But PPC audits are expensive and time-consuming.

So we built the AdWords Performance Grader as a free tool that advertisers can use to get insight into their account performance. It?s:

• Easy to use and understand
• The same kind of account analysis you'd expect from a consultant or agency
• Full of actionable insights and competitive intelligence

Your AdWords performance report is instant and available for free. Really! All you need is an active AdWords account. With a one-time, secure login to your account, you get a complete report that shows you how you?re doing overall and in 9 additional areas:

• Industry benchmarks (NEW!)
• Quality Score
• Usage of negative keywords
• Impression share
• Click-through rate (CTR)
• Long-tail keyword optimization
• Account activity
• Ad text optimization
• Landing page optimization

We also run a quick check to make sure you?re following PPC best practices such as enabling conversion tracking, using language and geo targeting, taking advantage of the modified broad match type and negative keywords, using ad extensions and more.

This tool is great for agencies too ? you can use it for prospecting (to quickly show prospects why they need your help) and for reporting (to quickly show clients how their accounts have improved).

Here?s what it looks like (click the report to enlarge):

New Industry Benchmarks: Why This Is Awesome

At its core, this update brings a new dimension of specificity and relevance to your report, providing you with more valuable competitive insight.?Your account analysis not only compares you against similar spenders (businesses that have about the same monthly budget as you), but also shows you how you stack up against others within your selected industry.?You have 25 industries and 273 subcategories to choose from (you can view the full list below). When you run the Grader, you?ll be able to choose your industry before getting your report.

The new Industry Benchmark data compares your account performance in five key areas to the industry average. You get a comparison of your metrics vs. the competition on Google search for the past 90 days.?These metrics include:

• Click-Through Rate
• Conversion Rate
• Impression-Weighted Quality Score
• Acquired Impression Share
• Actions in the last 90 days

You?ll quickly be able to see if you?re doing better or worse than the industry average in each of these areas. (If you?re beating the average, your results appear in green. If you?re doing worse than the benchmark, your results appear in red.)

It also includes industry average diagnostics , so you?ll know what?s typical of AdWords advertisers in your industry when it comes to:

• Average Spend Level
• Average Number of Active Campaigns
• Average Number of Ad Groups
• Average Number of Active Keywords

It's cool because as an AdWords advertiser, we know you want to understand how your? results compare to others in your industry so you can benchmark your performance in a meaningful way? and understand whether you?re doing well or not.

What Industry Categories Are Included?

We've created industry specific benchmark data, including metrics like average AdWords click-through rate and conversion rate by industry, for a total of 25 industries and 273 industry subcategories. Below is a full list of all the categories and subcategories we cover:

Arts & Entertainment: Celebrities & Entertainment News, Entertainment Industry, Events & Listings, Fun & Trivia, Movies, Music & Audio, Offbeat, Online Media, Performing Arts, TV & Video, Visual Art & Design

Autos & Vehicles: Bicycles & Accessories, Boats & Watercraft, Campers & RVs, Classic Vehicles, Commercial Vehicles, Custom & Performance Vehicles, Hybrid & Alternative Vehicles, Motorcycles, Off-Road Vehicles, Personal Aircraft, Scooters & Mopeds, Vehicle Brands, Vehicle Codes & Driving Laws, Vehicle Maintenance, Vehicle Parts & Accessories, Vehicle Shopping

Beauty & Fitness: Body Art, Cosmetic Procedures, Cosmetology & Beauty Professionals, Face & Body Care, Fashion & Style, Fitness, Hair Care, Spas & Beauty Services, Weight Los

Books & Literature: Book Retailers, Children?s Literature, E-Books, Fan Fiction, Magazines, Writers Resources

Business & Industrial: Advertising & Marketing, Aerospace & Defense, Agriculture & Forestry, Automotive Industry, Business Education, Business Finance, Business Operations, Business Services, Chemicals Industry, Construction & Maintenance, Energy & Utilities, Hospitality Industry, Industrial Materials & Equipment, Manufacturing, Metals & Mining, Printing & Publishing, Professional & Trade Associations, Retail Trade, Small Business, Textiles & Nonwovens, Transportation & Logistics

Computers & Electronics: CAD & CAM, Computer Hardware, Computer Security, Consumer Electronics, Electronics & Electrical, Enterprise Technology, Networking, Programming, Software

Finance: Accounting & Auditing, Banking, Credit & Lending, Financial Planning & Management, Grants, Scholarships & Financial Aid, Insurance, Investing

Food & Drink: Beverages, Cooking & Recipes, Food, Food & Grocery Delivery, Food & Grocery Retailers, Restaurants

Games: Board Games, Card Games, Computer & Video Games, Educational Games, Gambling, Online Games, Party Games, Puzzles & Brainteasers, Roleplaying Games, Word Games

Health: Aging & Geriatrics, Alternative & Natural Medicine, Health Conditions, Health Education & Medical Training, Health Foundations & Medical Research, Medical Devices & Equipment, Medical Facilities & Services, Medical Literature & Resources, Men?s Health, Mental Health, Nutrition, Oral & Dental Care, Pediatrics, Pharmacy, Reproductive Health, Substance Abuse, Vision Care, Women?s Health

Hobbies & Leisure: Clubs & Organizations, Contests, Awards & Prizes, Crafts, Outdoors, Radio Control & Modeling, Recreational Aviation, Special Occasions, Water Activities

Home & Garden: Bed & Bath, Domestic Services, Gardening & Landscaping, Home Appliances, Home Furnishings, Home Improvement, Home Storage & Shelving, Homemaking & Interior D?cor, HVAC & Climate Control, Kitchen & Dining, Nursery & Playroom, Pest Control, Swimming Pools & Spas, Yard & Patio

Internet & Telecom: Communications Equipment, Email & Messaging, Mobile & Wireless, Search Engines, Service Providers, Teleconferencing, Web Apps & Online Tools, Web Portals, Web Services

Jobs & Education: Education, Internships, Jobs

Law & Government: Government, Legal, Public Safety, Social Services

News: Business news, Health News, Journalism & News Industry, Local News, Newspapers, Politics, Sports News, Technology News, World News

Online Communities: Blogging Resources & Services, Dating & Personals, File Sharing & Hosting, Forum & Chat Providers, Online Goodies, Online Journals & Personal Sites, Photo & Video Sharing, Social Networks, Virtual Worlds

People & Society: Disabled & Special needs, Ethnic & Identity Groups, Family & Relationships, Men?s Interests, Religion & Belief, Seniors & Retirement, Social Issues & Advocacy, Social Sciences, Subcultures & Niche Interests, Women?s Interests

Pets & Animals: Animal Products & Services, Pets, Wildlife

Real Estate: Apartments & Residential Rentals, Bank-Owned & Foreclosed Properties, Commercial & Investment Real Estate, Property Development, Property Inspections & Appraisals, Property Management, Real Estate Agencies, Real Estate Listings, Timeshares & Vacation Properties

Reference: Directories & Listings, General Reference, Geographic Reference, Language Resources, Technical Reference

Science: Astronomy, Biological Sciences, Chemistry, Computer Science, Earth Sciences, Ecology & Environment, Engineering & Technology, Scientific Equipment

Shopping: Antiques & Collectibles, Apparel, Auctions, Classifieds, Consumer Resources, Discount & Outlet Stores, Entertainment Media, Gifts & Special Event Items, Green & Eco-Friendly Shopping, Luxury Goods, Mass Merchants & Department Stores, Photo & Video Services, Shopping Portals & Search Engines, Swap Meets & Outdoor Markets, Tobacco Products, Toys, Wholesalers & Liquidators

Sports: College Sports, Combat Sports, Extreme Sports, Fantasy Sports, Individual Sports, Sport Scores & Statistics, Sporting Goods, Sports Coaching & Training, Team Sports, Water Sports, Winter Sports, World Sports Competitions

Travel: Air Travel, Bus & Rail, Car Rental & Taxi Services, Carpooling & Vehicle Sharing, Cruises & Charters, Hotels & Accommodations, Luggage & Travel Accessories, Specialty Travel, Tourist Destinations, Travel Agencies & Services, Travel Guides & Travelogues

Get Your Free AdWords Report!

Aren?t you curious to see how your PPC account measures up to others in your industry?! Run a report now and find out!

Source: http://www.wordstream.com/blog/ws/2012/11/12/adwords-performance-grader-industry-benchmarks

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EU commission freezes airline emissions law

1 hr.

Barbara Lewis , Reuters

BRUSSELS --?The European Union will conditionally put on hold its rule that all airlines must pay for their carbon emissions for flights to and from EU airports, the EU's executive said on Monday.

The freeze follows intense pressure on the EU to scrap its law and threats of a trade war from other countries, led by the United States, China and India.

Climate Commissioner Connie Hedegaard said she had agreed "to stop the clock" to establish a positive atmosphere for international talks to hammer out an alternative global plan to tackle airline emissions.

"But let me be very clear: if this exercise does not deliver - and I hope it does - then needless to say we are back to where we are today with the EU ETS. Automatically."

Flights within the European Union will still have to pay for their carbon emissions under existing rules, and EU member states will have to endorse formally the Commission's proposed exemption.

Hedegaard said she had informed representatives of all 27 member states of the Commission's plan.

The Commission, the EU's executive, has said it will not change its rules unless the United Nations' International Civil Aviation Organization (ICAO) can reach agreement on an alternative scheme to help curb rising airline emissions.

Decade?of dithering
The EU agreed on its law after more than a decade of talks at the ICAO had led nowhere.

Efforts have intensified to get a deal since the start of this year, when the EU's requirement for all airlines to buy carbon emissions began to take effect.

The law is being phased in slowly, meaning the first bills will only be dispatched in April next year following the calculation of this year's emissions.

The proposed temporary waiver gives the ICAO until its general assembly next November to reach a global solution to airline emissions.

At talks last week at the ICAO in Montreal, Hedegaard said there was good progress.

"Nobody wants an international framework on aviation more than we do," Hedegaard said. "For the first time in years a global deal should be in reach."

The cost of the EU's aviation law per passenger amounts to 1 or 2 euros, but international hostility has been furious as non-EU nations have argued it amounts to an extraterritorial tax.

The EU ETS is meant to be the cornerstone of EU climate policy.

But early this year, the value of EU carbon permits fell to a record low of 5.99 euros ($7.61) per tonne of emissions under the pressure of surplus allowances as European economic activity and industry slump.

The Commission is proposing temporarily withholding permits to bolster the scheme and is expected to announce details of that plan this week.

On Monday, carbon emission permits rose nearly 5 percent as the market looked to the prospect of action to prop it up and ignored for now the likelihood that international carriers might start selling allowances.

"It is bearish because it will reduce the short position of the aviation sector. International flights have been under-allocated (with carbon permits). If they drop out now, the overall aviation sector will be less short," Jan Frommeyer, managing director of Tschach Solutions, said.

"Airlines might not sell permits right now, but I think they will over the coming weeks."?

Source: http://www.nbcnews.com/travel/eu-commission-freezes-airline-emissions-law-1C6983303

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